Born in our families,
for your simchas.
Tov.events started from a simple observation: planning a wedding, a Bar or Bat Mitzvah, a Brit Milah, deserves a tool as calm and accurate as the occasion itself — not a generic template that flattens tradition.
Our story
Why Tov exists.
Every Jewish family celebrates differently — a Sephardic wedding doesn’t follow the same order as an Ashkenazi one, a secular Israeli Bat Mitzvah doesn’t share the same codes as a Hasidic one. Existing invitation tools almost always ignore that diversity: Western templates, misspelled Hebrew honorifics, a religious calendar that’s never taken into account.
Tov.events was built to fill that gap: a platform that respects Shabbat and Yom Tov, that gets ben/bat, shlit"a, z"l right, that never forces a photo of the bride when a family’s sense of modesty asks otherwise — and that covers Sephardic, Ashkenazi, Mizrahi and secular Israeli communities without defaulting to any single one.
And because Jewish families already share their invitations on WhatsApp, that’s exactly where Tov.events distributes them — not a cold email that lands in spam.
Our values
Three principles, never negotiated.
Jewish accuracy
No invented religious text, no shortcuts on a Hebrew honorific. When in doubt, we leave it out rather than improvise — and we have families from different traditions check our work.
Joy, not glitz
No gold, no grand words for show. A simcha is celebrated with the heart, not with a flashy set — emotion comes before aesthetics.
Simplicity
An invitation ready in a few minutes, one WhatsApp send, replies tracked without a spreadsheet. What’s simple for you took the most work on our side.
We don’t have a track record to show off yet — we’d rather be honest with you than invent numbers:
Shall we get yours ready?
Free during the beta, no ads.
Create my invitation